Recent Projects

I drove the content strategy for these campaigns, collaborating closely with creative, merchandising, and operations teams to shape everything from the creative brief to concept development, production, execution, and impact analysis. Together, we crafted campaigns that resonated and delivered measurable brand success.

Ina Garten Thanksgiving

Thanksgiving at Ina’s

Inspired Williams Sonoma customers to shop and prep for Thanksgiving with everyone’s favorite Contessa.

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Hestan Cookware

Partnered with chef Tyler Florence to introduce and new customers to premium cookware.

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Current Offerings

Content strategy & development
Content creation
Recipe development
Social video creation & editing
IRL cookbook author interviews
Culinary brand consulting

TUCCI by GreenPan

Debuted the TUCCI by GreenPan cookware collection exclusively at Williams Sonoma in collaboration with actor Stanley Tucci.

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The WS Test Kitchen

Positioned the legacy brand’s Test Kitchen as a central pillar of its marketing strategy.

Talent I’ve Worked With

Jacques Pepin
Ina Garten
Stanley Tucci
Katie Couric
Tyler Florence
Deb Perelman
Billy Reid
Jeff Leatham
Marlo Thomas
Sandra Lee
Aerin Lauder
Andy Baraghani
Einat Admony
Steven Satterfield
Sheila Bridges
Joel Gamoran
Amirah Kassem
Katie Button
Brooks Reitz
Ghetto Gastro
Brooke Williamso
Rachael Ray
Kathleen Ashmore
Candice Kumai
Tayshia Adams

Smitten Kitchen

Motivated Williams Sonoma customers to confidently host Thanksgiving with author Deb Perelman and All-Clad.

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The Art of Entertaining

Launched Williams Sonoma’s inspirational content hub across product categories.

Brands I’ve Worked With